I lead design teams through the messy part, where craft, motion, and product strategy have to actually work together. I've done it as a Director. I'm looking to do it again.

I lead design teams through the messy part, where craft, motion, and product strategy have to actually work together. I've done it as a Director. I'm looking to do it again.

ABOUT

Jason Reyna
Principal Product Designer

At EverFi, I run design and motion for a learning platform millions of K-12 and adult students use, built with partners like Google, the NFL, and Intuit. I built the design system that cut production time by a third, hired and directed the animation team that turned static courses into something people actually want to click through, and led the redesign that stopped renewals from sliding.

Before that, I spent seven years as Digital Design Director at Tombras, running a multidisciplinary team across product, UX, and digital for clients like Freightliner, Lodge Cast Iron, and Coca-Cola. Lodge's redesign drove a 112% jump in online sales. Freightliner's relaunch grew YOY sales 21.7% and picked up Best Tech honors at CES.

I still care about the work at the pixel level. I just don't think that's in conflict with leading a team. The best directors I've worked with could get in the weeds when it mattered and knew when to get out of the way. That's the balance I bring.

RECOGNITION

2020

Webby Honoree

Corporate Communication: LodgeCastIron.com

2017

Addy Awards Gold Addy

Best of Interactive: NHTSA No Big Deal

2015

Addy Awards Gold Addy

Digital Advertising: Moonpie.com

2012

Cannes Lions Silver Award

Promo & Activation: Human Preservation Project

2011

THEA Award

Award Alternate Reality Experience Flynn Lives

© 2026 Jason Reyna. All rights reserved.

ABOUT

Jason Reyna
Principal Product Designer

At EverFi, I run design and motion for a learning platform millions of K-12 and adult students use, built with partners like Google, the NFL, and Intuit. I built the design system that cut production time by a third, hired and directed the animation team that turned static courses into something people actually want to click through, and led the redesign that stopped renewals from sliding.

Before that, I spent seven years as Digital Design Director at Tombras, running a multidisciplinary team across product, UX, and digital for clients like Freightliner, Lodge Cast Iron, and Coca-Cola. Lodge's redesign drove a 112% jump in online sales. Freightliner's relaunch grew YOY sales 21.7% and picked up Best Tech honors at CES.

I still care about the work at the pixel level. I just don't think that's in conflict with leading a team. The best directors I've worked with could get in the weeds when it mattered and knew when to get out of the way. That's the balance I bring.

RECOGNITION

2020

Webby Honoree

Corporate Communication: LodgeCastIron.com

2017

Addy Awards Gold Addy

Best of Interactive: NHTSA No Big Deal

2015

Addy Awards Gold Addy

Digital Advertising: Moonpie.com

2012

Cannes Lions Silver Award

Promo & Activation: Human Preservation Project

2011

THEA Award

Award Alternate Reality Experience Flynn Lives

© 2026 Jason Reyna. All rights reserved.

© 2026 Jason Reyna. All rights reserved.

ABOUT

Jason Reyna
Principal Product Designer

At EverFi, I run design and motion for a learning platform millions of K-12 and adult students use, built with partners like Google, the NFL, and Intuit. I built the design system that cut production time by a third, hired and directed the animation team that turned static courses into something people actually want to click through, and led the redesign that stopped renewals from sliding.

Before that, I spent seven years as Digital Design Director at Tombras, running a multidisciplinary team across product, UX, and digital for clients like Freightliner, Lodge Cast Iron, and Coca-Cola. Lodge's redesign drove a 112% jump in online sales. Freightliner's relaunch grew YOY sales 21.7% and picked up Best Tech honors at CES.

I still care about the work at the pixel level. I just don't think that's in conflict with leading a team. The best directors I've worked with could get in the weeds when it mattered and knew when to get out of the way. That's the balance I bring.

RECOGNITION

2020

Webby Honoree

Corporate Communication: LodgeCastIron.com

2017

Addy Awards Gold Addy

Best of Interactive: NHTSA No Big Deal

2015

Addy Awards Gold Addy

Digital Advertising: Moonpie.com

2012

Cannes Lions Silver Award

Promo & Activation: Human Preservation Project

2011

THEA Award

Award Alternate Reality Experience Flynn Lives

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